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How to Get Your Website Featured on Google Discover: A Step-by-Step Guide

Google Discover is a powerful tool to drive organic traffic to your website, offering curated content to users based on their interests. If you want your website to appear in this coveted space, you need to optimize your content and website to align with Google’s guidelines. This guide will show you exactly how to do it.

1. Create High-Quality, Engaging Content

To stand out on Google Discover, focus on creating content that is:

  • Valuable: Provide in-depth, informative, and actionable insights.
  • Visual: Incorporate high-quality images and videos to make your content visually appealing.
  • Timeless: Focus on evergreen topics that remain relevant over time, while also capitalizing on trending subjects.

2. Optimize for Mobile

Google Discover prioritizes websites that offer a seamless mobile experience. Ensure your website is:

3. Use Structured Data

Implement structured data (Schema.org) to help Google better understand your content. For example:

  • Articles
  • Recipes
  • Events

This increases the chances of your content being featured in Discover.

4. Follow Google News Content Policies

Ensure your content adheres to Google News content policies. Avoid practices like:

  • Misleading headlines or clickbait.
  • Spammy or low-quality content.

5. Include High-Quality Images

Visuals are critical in Google Discover. To optimize:

  • Use large, high-resolution images (minimum 1200px wide).
  • Add the max-image-preview:large meta tag to allow Google to display your images.

6. Optimize Metadata

Write compelling titles and meta descriptions. Ensure they:

  • Accurately describe the content.
  • Avoid overly promotional language.

7. Boost User Engagement

Encourage readers to interact with your site by:

  • Creating engaging, easy-to-read content.
  • Using internal links to guide users through your website.

8. Leverage Google Search Console

Track your website’s performance in Google Discover using Google Search Console.

  • Use the Performance Report to analyze how your content is performing.
  • Identify and improve underperforming pages.

9. Build a Strong Social Presence

Promote your content on social media platforms to increase visibility. Google Discover often features content with high engagement levels.

10. Stay Updated on Trends

Use tools like Google Trends to identify popular topics. Regularly adapt your content strategy to align with current user interests.

11. Secure Your Website with HTTPS

Ensure your website uses HTTPS for a secure browsing experience. This is essential for trust and ranking on Google Discover.

12. Avoid Common Mistakes

To improve your chances of being featured, avoid:

  • Duplicate content.
  • Excessive ads that harm user experience.
  • Google penalties or manual actions.

Conclusion
Getting your website featured on Google Discover requires a mix of high-quality content, mobile optimization, and strategic SEO practices. By following the steps outlined above, you can significantly improve your chances of capturing this valuable traffic source.

Related Search Terms:

  • How to optimize for Google Discover
  • Google Discover SEO tips
  • Mobile optimization for Google Discover
  • High-quality content for Google Discover
  • Google Discover image guidelines

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